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We officially live in the experience economy
May 19, 2025

We officially live in the experience economy

Celebrity Airbnb hosts, Louis Vuitton’s chef squad, Milan’s €200k tax trick, fashion x real estate in Portugal, and why Gen Z is spending like the world’s ending

Olga Merzlyakova
Olga Merzlyakova
LifestyleLifestyle
Scarcity & storytelling
May 17, 2025

Scarcity & storytelling

Why pop-up dinners are the new drop culture?

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
Finally here!
May 12, 2025

Finally here!

Zara turns 50, quiet luxury is “over,” resale wins Q1, Gucci goes home

Olga Merzlyakova
Olga Merzlyakova
FashionFashion
Skechers acquired by 3G capital for $ 9.4 Bn
May 05, 2025

Skechers acquired by 3G capital for $ 9.4 Bn

Is this the beginning of a new wave of boring-but-profitable brands getting serious investor attention?

Olga Merzlyakova
Olga Merzlyakova
FashionFashion
Hand‐Me‐Down Billions
May 05, 2025

Hand‐Me‐Down Billions

The Great Wealth Transfer is reshaping fashion investment

Olga Merzlyakova
Olga Merzlyakova
FashionFashion
From red carpet to red ink
May 01, 2025

From red carpet to red ink

Lanvin’s revenue falls 23% as rebound strategy takes shape

Olga Merzlyakova
Olga Merzlyakova
FashionFashion
Taste it before it disappears. Or post it and prove you were there.
Apr 30, 2025

Taste it before it disappears. Or post it and prove you were there.

Why luxury brands partner with neighbourhood bakeries

Olga Merzlyakova
Olga Merzlyakova
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