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The case for substance

The case for substance

The "grocerant" gold rush, branding your bedroom, the luxury betrayal, Olaplex’s billion-dollar round trip, the Philo pivot, and supermodels selling longevity.

Olga Merzlyakova
Olga Merzlyakova
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Out of office

Out of office

Playful fashion signals, capital reshuffles in luxury, creative director rumours, entertainment-led branding, and the era of charming everything.

Olga Merzlyakova
Olga Merzlyakova
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Why cold places create beautiful things

Why cold places create beautiful things

Asia-led luxury exits, Hermès heirs diversify, resale crowns new winners, fashion moves into real assets

Olga Merzlyakova
Olga Merzlyakova
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Notes from far away

Notes from far away

Luxury’s clubification, Alo’s luxury experiment, Black Friday’s hidden slowdown, Prada’s first post-deal decision.

Olga Merzlyakova
Olga Merzlyakova
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Reporting live from 2035

Reporting live from 2035

Alibaba’s instant retail push, eBay’s luxury rankings, Lungarno’s expansion plans, Kering’s search for the next generation of brands.

Olga Merzlyakova
Olga Merzlyakova
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Timeless by staying the same

Timeless by staying the same

Walmart and Trader Joe’s spark accessory moments, J.Crew’s pink sweater sells out, Prada and Kering rethink strategy

Olga Merzlyakova
Olga Merzlyakova
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The power of on-screen style

The power of on-screen style

TikTok Shop catches up with eBay, ABG targets Missoni, Levi’s upgrades denim, Coach courts Gen Z readers

Olga Merzlyakova
Olga Merzlyakova
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The fine line between taste and elitism

The fine line between taste and elitism

Hermès doubles down on craft, Marc Jacobs on hold, Gen Z buys scent, Chicago repurposes space, Coperni tests skin-deep innovation.

Olga Merzlyakova
Olga Merzlyakova
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Fast fashion, literally

Fast fashion, literally

Gen Z’s loyalty reset, fashion’s M&A future, LuxExperience offloads THE OUTNET, Cavalli’s wholesale pivot, Morgan Stanley’s $7B club

Olga Merzlyakova
Olga Merzlyakova
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Product placement hits a new level

Product placement hits a new level

Aritzia’s digital boutique, Deloitte’s trust shift, OpenAI’s search play, McQueen’s restructuring era, Advent’s $2B perfume bet, Fenty’s celebrity cash-out

Olga Merzlyakova
Olga Merzlyakova
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Why Nostalgia Still Wins

Why Nostalgia Still Wins

Luxury’s resale reckoning, Belmond’s scenic bet, Outdoor Voices’ lifestyle play, Kering’s $4B beauty exit, EU fines for price control, Chalhoub’s designer gamble

Olga Merzlyakova
Olga Merzlyakova
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When craft isn’t enough

When craft isn’t enough

AI styling, digital selves, holiday slowdown, Paris brands ascend, Kering rebounds, Aman expands

Olga Merzlyakova
Olga Merzlyakova