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The power of on-screen style

The power of on-screen style

TikTok Shop catches up with eBay, ABG targets Missoni, Levi’s upgrades denim, Coach courts Gen Z readers

Olga Merzlyakova
Olga Merzlyakova
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The fine line between taste and elitism

The fine line between taste and elitism

Hermès doubles down on craft, Marc Jacobs on hold, Gen Z buys scent, Chicago repurposes space, Coperni tests skin-deep innovation.

Olga Merzlyakova
Olga Merzlyakova
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Fast fashion, literally

Fast fashion, literally

Gen Z’s loyalty reset, fashion’s M&A future, LuxExperience offloads THE OUTNET, Cavalli’s wholesale pivot, Morgan Stanley’s $7B club

Olga Merzlyakova
Olga Merzlyakova
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Product placement hits a new level

Product placement hits a new level

Aritzia’s digital boutique, Deloitte’s trust shift, OpenAI’s search play, McQueen’s restructuring era, Advent’s $2B perfume bet, Fenty’s celebrity cash-out

Olga Merzlyakova
Olga Merzlyakova
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Why Nostalgia Still Wins

Why Nostalgia Still Wins

Luxury’s resale reckoning, Belmond’s scenic bet, Outdoor Voices’ lifestyle play, Kering’s $4B beauty exit, EU fines for price control, Chalhoub’s designer gamble

Olga Merzlyakova
Olga Merzlyakova
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When craft isn’t enough

When craft isn’t enough

AI styling, digital selves, holiday slowdown, Paris brands ascend, Kering rebounds, Aman expands

Olga Merzlyakova
Olga Merzlyakova
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The art of finishing strong

The art of finishing strong

AI checkout, Fendi succession, Armani sale terms, Buddhistcore merch, premium butter boom

Olga Merzlyakova
Olga Merzlyakova
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My thoughts on Milan Fashion Week

My thoughts on Milan Fashion Week

Depict AI search, $6B AI margin boost, DCDX Top 50, Gen Z luxury rethink, NikeSKIMS, H&M’s elevation

Olga Merzlyakova
Olga Merzlyakova
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Oktoberfest goes fashion

Oktoberfest goes fashion

Condé Nast’s Vette, Phoebe Gates’ Phia, Pop Mart’s $13B hangover, Meta’s AR glasses, Shein’s Xcelerator pushback, Hermès’ Birkin win, Ferragamo’s independence, Gosha’s comeback

Olga Merzlyakova
Olga Merzlyakova
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NYFW looks a lot like 2023

NYFW looks a lot like 2023

Starbucks at NYFW, Moncler in hotels, Kith’s private club, Ralph Lauren’s AI, Armani’s succession, H&M's China Strategy, Kering’s Valentino delay.

Olga Merzlyakova
Olga Merzlyakova
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There’s no absolute value, only relative worth

There’s no absolute value, only relative worth

Armani’s legacy, individuality on resale, Burberry back in FTSE, NGG founders reclaim, luxury’s new status symbols, and China’s Zara goes West.

Olga Merzlyakova
Olga Merzlyakova
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Drink more water

Drink more water

Jil Sander music drop, Weeknd’s $1B financing, Castore buys Belstaff, Canada Goose goes private, Armani buys nightclub, M&S resale play, and Alo’s four-bag debut.

Olga Merzlyakova
Olga Merzlyakova