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Will taste be the most valuable skill to have?

Will taste be the most valuable skill to have?

Luxury is turning into content, department stores are turning into wellness clubs, AI is becoming retail’s answer to everything, Coach quietly wins the consumer luxury forgot.

Olga Merzlyakova
Olga Merzlyakova
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The barriers keep falling

The barriers keep falling

Football clubs turn lifestyle, athletes buy equity, beauty pops, Moncler outperforms, and luxury exits get harder.

Olga Merzlyakova
Olga Merzlyakova
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From deeply personal to purely financial

From deeply personal to purely financial

Resale scales, Coachella goes vintage, Allbirds pivots to AI, and Kering and Tory Burch bet big under pressure.

Olga Merzlyakova
Olga Merzlyakova
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Permission to Get It Wrong

Permission to Get It Wrong

AI is lifting productivity, men are gaining importance, Meta is moving into checkout, D&G faces financial pressure, and Vinted is surging.

Olga Merzlyakova
Olga Merzlyakova
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The Internet Ruined La Dolce Vita?

The Internet Ruined La Dolce Vita?

Less friction drives more buying, health becomes a subscription, Kering trades ownership for liquidity, AI struggles to deliver — and a new race begins to digitize every product on earth.

Olga Merzlyakova
Olga Merzlyakova
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The rise of irrational consumers

The rise of irrational consumers

Community loses meaning, identity replaces demographics, Estée Lauder eyes Puig, family capital doubles down on hospitality, and Herbalife tries to buy its way into premium wellness.

Olga Merzlyakova
Olga Merzlyakova
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The moment finds you

The moment finds you

Luxury rebounds, tech builds stores, fast fashion hires couture, and AI starts designing beauty while Kering pivots to jewelry.

Olga Merzlyakova
Olga Merzlyakova
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When the World Feels Unstable, What Do We Choose to Wear?

When the World Feels Unstable, What Do We Choose to Wear?

Gen-Z goes to the mall, the consumer splits in two, AI runs Zalando, and Cavalli may go corporate

Olga Merzlyakova
Olga Merzlyakova
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Fashion’s Unpaid Influencer

Fashion’s Unpaid Influencer

Specialists are catching Nike, the solo economy is booming, a candy company is buying Missoni, Prada is rebuilding Versace — and Mango keeps growing without its founder.

Olga Merzlyakova
Olga Merzlyakova
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From Licking Knives to Running the World

From Licking Knives to Running the World

Search is becoming Reddit, homes are becoming clinics, retail is becoming scroll, celebrities are becoming founders — and legacy empires are tightening their grip.

Olga Merzlyakova
Olga Merzlyakova
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Perfection Is Out. Real Life Is In.

Perfection Is Out. Real Life Is In.

Algorithms shop, designers leave luxury, eBay buys Depop, Pat McGrath restructures, and Ssense gets a second life.

Olga Merzlyakova
Olga Merzlyakova
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Something I've been sitting with

Something I've been sitting with

Erewhon x med spa, GEO wars, Starbucks fashion strategy, Cardi’s hair bet, Hermès vs GDP, De Meo effect

Olga Merzlyakova
Olga Merzlyakova