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Made It to 10 — Thanks to You!

Made It to 10 — Thanks to You!

Pilates for bros, parkas in July, Substack goes mainstream, Meta sees through your glasses and AI gets a face

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
The most important business decision is who you marry

The most important business decision is who you marry

AI stylists, coolcations in Helsinki, PE loves music, tennis gets luxe, and LVMH builds its media empire.

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
Postcard from Toscana

Postcard from Toscana

Eurosummer is real, Aman goes fashion, The Row wins the quiet race, Cavalli wants out, Staud raises up, and AI goes shopping for you.

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
Sincerity as always in style

Sincerity as always in style

FIFA goes fashion, Montblanc goes fashion, Selfridges goes private, Van Cleef is publishing books and Mulberry is raising cash

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
One thing that separates successful people from everyone else

One thing that separates successful people from everyone else

Retail as ritual, counterfeits as politics, handbags as investments, Chanel’s circular play, VS gets a poison pill, and ex-Expedia CEO Peter Kern buys lingerie.

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
Friendship, but make it a business model

Friendship, but make it a business model

Leaving the consulting bubble, hotel merch becomes high fashion, podcasts become brand assets, Balenciaga x Britney, Chanel bags on subscription, and Dior’s creative marathon.

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
The paradox of personalisation

The paradox of personalisation

What is really “for you,” lipstick at the races, luxury brands buying old buildings, Rhode’s billion-dollar moment, week of Taylor Swift M&A, and Airbnb becomes your new favorite store.

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
The case for beauty

The case for beauty

The “ugly tax”, Slim Aarons escapism, TikTok propaganda fatigue, White Lotus lifestyle, lipstick vs Erewhon, and AI gets a body.

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
We officially live in the experience economy

We officially live in the experience economy

Celebrity Airbnb hosts, Louis Vuitton’s chef squad, Milan’s €200k tax trick, fashion x real estate in Portugal, and why Gen Z is spending like the world’s ending

Olga Merzlyakova
Olga Merzlyakova
LifestyleLifestyle
Scarcity & storytelling

Scarcity & storytelling

Why pop-up dinners are the new drop culture?

Olga Merzlyakova
Olga Merzlyakova
NewsletterNewsletter
Finally here!

Finally here!

Zara turns 50, quiet luxury is “over,” resale wins Q1, Gucci goes home

Olga Merzlyakova
Olga Merzlyakova
FashionFashion
Skechers acquired by 3G capital for $ 9.4 Bn

Skechers acquired by 3G capital for $ 9.4 Bn

Is this the beginning of a new wave of boring-but-profitable brands getting serious investor attention?

Olga Merzlyakova
Olga Merzlyakova
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